Timothy Nelson

By: Kellin Farnes We’ve all been there when you are shopping on Amazon and you come across a product with little to no information on a product and what it is. Makes you question how legitimate the product is and if you can trust the product of being what it looks like in the photo.  These examples of the Before and After picture of a detail page of a Football Helmet on Amazon show the importance of optimizing the content of your product. We can analyze these Before and After detail pages for the Football Helmet and notice that the Title is not very descriptive, there are only 2 bullet points before and 5 after, only 1 images before and 6 images and a video of the product after. Optimizing the content of products is crucial to gaining conversion and increase sales. We optimize products by looking at content (title, bullet points, product description), adding quality photos, A+ content, and keyword research. We optimize listing with the customer in mind. We strive to include ...

By: Jessica Belnap Digital commerce behemoth that it is, it is pretty easy to overlook the fact that Amazon is also the second largest search engine on the Internet. Google, of course, is still THE largest, but Amazon is tailing it only a little and far outpacing it when it comes to product searches. Consumers go to Google for information, of course, and are not always focused on buying something.  When they head over to Amazon, however, they are almost always intent on buying at least one thing, if not several. In fact, 9 in 10 consumers check Amazon even if they have found the product in a different place. So, it makes sense to ensure that your products can be found on Amazon when the customers come looking. Figure 1 – From http://go.bloomreach.com/rs/243-XLW-551/images/state-of-amazon-2016-report.pdf The infamous Amazon A9 algorithm works by looking at the listing as a whole; its performance, sales history, consumer reviews and keywords, to determine how it will rank in ...

How to do it the right way Depending on what type of problems you are having with Amazon determines what lens you see brand registry through. In this blog, we will review what Brand Registry is, the proper way to set it up, how to use it, and common mistakes people make. To enroll for Brand Registry, you must have a trademark for your brand. There are many different types of trademarks and patents that you can enroll in for brand registry and enforce on Amazon.com, but for this blog’s purpose, we will stick to the most common trademark which is a word or design mark. So, if you are starting from scratch, that’s what type of trademark you want first to improve your Amazon business. Brand Registry is a “status” that Sellers can have when selling on Amazon.com that unlocks certain privileges. Here are a few examples: creating A+ Content, adding a video to your listing, or enforcing trademark violations. You must have a registered trademark to enroll your brand in Brand Registry. One o...

Create Amazon Bundle Strategies that Win If you’d like to scale your business up on Amazon, or if you feel like sales have plateaued, we can help you get through. Consider taking your profitability to the next level and freeing up some of your time by giving us a call, we’d love to help! Please visit us at  www.streiffmarketing.com  to learn more. The full article, “ 5 Ways to Drive External Traffic to Your Amazon Listings ” can be found by  CLICKING HERE About Streiff Marketing We are a full-service Amazon Marketing Agency specializing in both Amazon Vendor Central (1P) and Amazon Seller Central (3P) services. Our expert team understands the difference between vendor central vs seller central and builds your strategy to optimize your Amazon brand storefront to maximize sales throughout the Amazon Marketplace. Our Account Management service includes everything you need to use Amazon fulfillment to succeed on Vendor Central or Seller Central, including account setup,...

Improve Amazon Sales Volume by Driving External Traffic to Listings Traffic is key to the success of your Amazon listings. And while traffic coming from Amazon is critical for your products, many brands on Amazon are now turning their attention to drive external traffic sources to help launch and sustain their products. Done right, driving external traffic to your lising can be a powerful growth lever that can help you to grow your sales , improve your organic rankings , and build assets that give your business much greater stability. External traffic is a strategy you can use alongside PPC and optimizing for Amazon search, in order to widen your customer base, as well as improving your organic search rankings. Increased Sales Velocity External traffic channels allow you to reach a whole new audience. (landingcube.com) t Regardless of the source of traffic, there are two mindsets you need to adopt before driving off-Amazon traffic to your product listings. Think in Terms of Custome...

Understanding and Abiding by Amazon’s New Communication Rules Remember when you were little, you had that friend who always seemed to make up the rules as they went along? It didn’t matter if the game was going your way…, they always changed something, and new rules were introduced. If that sounds like the life of an Amazon seller, you would be correct. You’re doing great things with your Amazon products sales and BAMM! There’s a new rule. Every time Amazon updates rules or guidelines that impact sellers, Amazon must get everyone to understand, and then comply. The good news is, Amazon has given sellers plenty of time to adjust to this new policy. Here are the details. Amazon announced on September 8, 2020 changes to guidelines ruling how sellers may communicate with buyers. Happily, Amazon also gave us until November 3, 2020 to get used to the changes and make any changes in order to be in total compliance. So what are the changes, their impact on your business, and the consequenc...

Increase Amazon Sales Using Editorial Recommendations Frequent Amazon shoppers may have noticed a new feature that appears as they scroll through Amazon Search Results: The Editorial Recommendation. Editorial recommendations are articles written for a customer. Written by a knowledgeable publisher (most likely a member of their affiliate program), they show up on the first page of Amazon search results when a shopper searches one of your items keywords. Said another way, an editorial recommendation is tied to one keyword (or more) found in a product listing. The focus of the editorial recommendation is to call out a main, strong feature or benefit of the listing.  Your editorial recommendation is not your listing simply showing up in organic search. But this means your items could appear four times on the keyword search results page as an organic listing, a sponsored listing, a brand ad, and as an editorial recommendation.  (justonedime.com) Editorial recommendations are ...

How to Not Drown in Amazon Advertising Data The Amazon Advertising platform provides an overabundance of data points to its Seller brands. Between account health, product reviews, IPI (Inventory Performance Index), and conversions, it can be difficult to understand and leverage it all in meaningful, actionable metrics that drive more clicks. Honestly, who hasn’t been lost in Amazon Seller Central on occasion! It makes sense that looking at a more focused set of data, such as advertising data, would present a less daunting experience. But, still it’s common to experience overwhelm when interpreting Amazon Advertising data, including Sponsored Products reports, and the Search Term Report. Let’s discuss how to most affectively make use of these data and metrics. Understanding the data for three primary Amazon Advertising ad types, Sponsored Display (SD), Sponsored Brands (HSA), Sponsored Video and Sponsored Products Ad (SP) is important to calculate return on ad spend (ROAS), uncover t...

How to Leverage Facebook Ads to Drive More Sales on Amazon If you are an Amazon seller, you utilize many Amazon marketing tools and resources to leverage the worlds largest digital marketplace. But, multi-channel marketing is critical to staying ahead of your Amazon competition and to reaching more of your target audience.  Facebook is one of the best online places for Amazon Sellers to start widening your marketing efforts and driving external traffic to your Amazon listings. By advertising your Amazon products with a Facebook ad strategy, you’ll have access to many new and different strategies, tools and their benefits. Driving your own Facebook traffic allows you to: widen your sales funnel, gather important customer contact information (used for remarketing or retargeting), control more advertising strategies (resulting in higher rankings and increased Amazon sales), and increase conversion rate  (sevenatoms.com) . Important in these strategies is the use of the Facebo...

How Product Size and Weight Affect Amazon FBA Fees Ever feel like Amazon has overcalculated and overcharged for your FBA fees? It’s a pretty common sentiment. The Amazon FBA program exists to make your life as an Amazon Seller, and the life of Amazon consumers, as simple and trouble free as possible. But, accidents do sometimes happen. Today, we’ll explore how your products may sometimes be incorrectly measured at the Amazon Fulfillment Center, resulting in inflated Amazon FBA fees, above an beyond the standard referral fee. It’s been our experience that Amazon does not catch these errors, and does not notify Sellers of these problems. Unfortunately, this results in the majority of Amazon Sellers not knowing about these overcharges and simply accepting Monthly Storage Fees, long term storage fee, Fulfillment Fees and other Amazon FBA fees as they pop up in their Seller Central accounts. We have taken over new client accounts who have been unknowingly overpaying Amazon FBA fulfillmen...

Using Amazon Inventory Management as A Success Strategy More and more, inventory management is becoming a secret weapon used by successful Amazon businesses. Like any business, the success of an Amazon business is about balancing product cost, sales and making sure you have the RIGHT amount of inventory on hand. Learning to manage inventory turnover rate is a skill developed by successful Amazon sellers. In this article by Helium 10, they provide a strong summary of Amazon inventory management. If you’d like to scale your business up on Amazon, or if you feel like sales have plateaued, we can help you get through. Consider taking your profitability to the next level and freeing up some of your time by giving us a call, we’d love to help! Please visit us at www.streiffmarketing.com to learn more. The full article, “Inventory Management – An Amazon Seller’s Secret Weapon” can be found by CLICKING HERE About Streiff Marketing We are a full-service Amazon Marketing Agency specializ...

Pro Tips to Increase Sales on Amazon While things are getting more competitive on Amazon, the good news is that more people are shopping and spending more money on the commerce platform. Sales there are growing at an ever increasing rate, driving up the number of sales via third-party sellers. One thing to consider is that, as the number of sellers on Amazon grows, many of them are not aware of the steps they need to go through to maximize their Amazon sales. It’s not necessarily simple, but for those willing to put in the work, it is possible. In this article written by LandingCube, they review 12 steps that may be taken to optimize product listings in order to increase sales. If you’d like to scale your business up on Amazon, or if you feel like sales have plateaued, we can help you get through. Consider taking your profitability to the next level and freeing up some of your time by giving us a call, we’d love to help! Please visit us at  www.streiffmarketing.com  to le...

Using Amazon Brand Registry to Increase Sales Registering your trademarked products through Amazon Brand Registry is an excellent way to protect your intellectual property from  counterfeiters and listing hijackers . But while many Amazon sellers have signed up for Amazon Brand Registry to protect their brand and take advantage of some of the brand features that Amazon has to offer, many sellers aren’t taking full advantage of their brand registry accounts. This article by Feedback Whiz explains how, when used correctly, Amazon Brand Registry is an excellent tool to use to increase your Amazon sales. They review eight features available for use after your brand is registered with Amazon. Amazon Brand Registry has given sellers the tools to let their brands and products shine on Amazon. Most sellers who have signed up for brand registry are familiar with A+ content and the brand storefront, but features like Amazon Posts or virtual bundles might be new to them. While some of thes...

Automating the Amazon Review Request Button Amazon product reviews are one of the most important elements of a successful listing. When a potential buyer is trying to make a decision between your product and others in a similar price range, the listing with the highest quality and quantity of Amazon product reviews will often end up being the one that they select. So, when the Amazon “Request a Review” button was introduced late in 2019, Amazon sellers were excited to have access to a tool that could help them earn more product reviews. But, while the Amazon request a review button is a useful tool, it does have its limitations. Fortunately, there are alternatives available that can help you and your business overcome these limitations. Here’s a look at how the “Request a Review” button works and how you can automate the process of this button being triggered for you. Using Amazon’s “Request a Review” button is a great start for Amazon sellers. This article by LandingCube provides ...

A Guide to Ranking Higher in Amazon Search It is said that imitation is the highest form of flattery. When your product achieves Amazon sales success, you can count on ‘me too’ entrepreneurs to sell similar products. Assuming your brand is up to the challenge, this type of competition is acceptable. But what happens when unscrupulous competitors try to hijack your success? This article discuss five major ways that dishonest competition may try to leverage your brand’s success for their own benefit, and how to combat them. This “Amazon Brand Protection” is necessary knowledge for any brand owner who has achieved any level success. You will find the article, originally written by Helium 10, to be extremely helpful in your fight to protect your Amazon sales success. If you’d like to scale your business up on Amazon, or if you feel like sales have plateaued, we can help you get through. Consider taking your profitability to the next level and freeing up some of your time by giving us ...

Keeping Hijackers Away From Your Amazon Brand It is said that imitation is the highest form of flattery. When your product achieves Amazon sales success, you can count on ‘me too’ entrepreneurs to sell similar products. Assuming your brand is up to the challenge, this type of competition is acceptable. But what happens when unscrupulous competitors try to hijack your success? This article discuss five major ways that dishonest competition may try to leverage your brand’s success for their own benefit, and how to combat them. This “Amazon Brand Protection” is necessary knowledge for any brand owner who has achieved any level success. You will find the article, originally written by Helium 10, to be extremely helpful in your fight to protect your Amazon sales success. If you’d like to scale your business up on Amazon, or if you feel like sales have plateaued, we can help you get through. Consider taking your profitability to the next level and freeing up some of your time by giving ...

A/B Testing Results – Verifying the Importance of Amazon Product Reviews You probably already know this….but Amazon reviews are extremely important to your products sales success.  They provide social proof of the quality of your product, verifying via other buyers that deciding to press the buy button is a great decision. A side by side comparison of competing products on Amazon reveals just how important product reviews are. JungleScout has done a detailed analysis to prove this out, laying out the case in their latest blog post. Their data show that even higher priced products, competing head to head against similar products, will grow their sales when review ratings and review frequency steadily increase. This blog post also lists ways to get more reviews and leverage them to the benefit of your product sales. If you’d like to scale your business up on Amazon, or if you feel like sales have plateaued, we can help you get through. Consider taking your profitability to the n...

The Latest on Chatbot Strategies for Amazon Sellers Advertising on Amazon can feel like a polite wrestling match. We know that Amazon wants us to be successful selling our products. At the same time, there’s an invisible line out there that we must make sure we don’t step over. Amazon themselves are in a challenging position. There are always going to be those that try to use black hat tactics to give themselves an unfair advantage. In this episode we’ll learn a lot about where that line is now and get the inside scoop on how to adapt to the fluid e-commerce ecosystem. If you’d like to scale your business up on Amazon, or if you feel like sales have plateaued, we can help you get through. Consider taking your profitability to the next level and freeing up some of your time by giving us a call, we’d love to help! Please visit us at www.streiffmarketing.com to learn more. The full article, “The Latest on Chatbot Strategies for Amazon Sellers” can be found by CLICKING HERE About St...

Amazon Seller Fees: The Ultimate Guide With a market cap of  $1.6 trillion , Amazon didn’t become an eCommerce giant by giving away freebies. Everything you do as a seller on the platform comes with a price tag. Oftentimes this price tag varies by a multitude of factors, making your final operating costs confusing at best. This yields the question, is selling on Amazon even worth it? The short answer?  It depends. If you’d like to scale your business up on Amazon, or if you feel like sales have plateaued, we can help you get through. Consider taking your profitability to the next level and freeing up some of your time by giving us a call, we’d love to help! Please visit us at www.streiffmarketing.com to learn more. The full article, “Amazon Seller Fees: The Ultimate Guide” can be found by CLICKING HERE About Streiff Marketing We are a full-service Amazon Marketing Agency specializing in both Amazon Vendor Central (1P) and Amazon Seller Central (3P) services. Our expert...