Timothy Nelson

By: Jessica Belnap Digital commerce behemoth that it is, it is pretty easy to overlook the fact that Amazon is also the second largest search engine on the Internet. Google, of course, is still THE largest, but Amazon is tailing it only a little and far outpacing it when it comes to product searches. Consumers go to Google for information, of course, and are not always focused on buying something.  When they head over to Amazon, however, they are almost always intent on buying at least one thing, if not several. In fact, 9 in 10 consumers check Amazon even if they have found the product in a different place. So, it makes sense to ensure that your products can be found on Amazon when the customers come looking. Figure 1 – From http://go.bloomreach.com/rs/243-XLW-551/images/state-of-amazon-2016-report.pdf The infamous Amazon A9 algorithm works by looking at the listing as a whole; its performance, sales history, consumer reviews and keywords, to determine how it will rank in ...

How to do it the right way Depending on what type of problems you are having with Amazon determines what lens you see brand registry through. In this blog, we will review what Brand Registry is, the proper way to set it up, how to use it, and common mistakes people make. To enroll for Brand Registry, you must have a trademark for your brand. There are many different types of trademarks and patents that you can enroll in for brand registry and enforce on Amazon.com, but for this blog’s purpose, we will stick to the most common trademark which is a word or design mark. So, if you are starting from scratch, that’s what type of trademark you want first to improve your Amazon business. Brand Registry is a “status” that Sellers can have when selling on Amazon.com that unlocks certain privileges. Here are a few examples: creating A+ Content, adding a video to your listing, or enforcing trademark violations. You must have a registered trademark to enroll your brand in Brand Registry. One o...

Create Amazon Bundle Strategies that Win If you’d like to scale your business up on Amazon, or if you feel like sales have plateaued, we can help you get through. Consider taking your profitability to the next level and freeing up some of your time by giving us a call, we’d love to help! Please visit us at  www.streiffmarketing.com  to learn more. The full article, “ 5 Ways to Drive External Traffic to Your Amazon Listings ” can be found by  CLICKING HERE About Streiff Marketing We are a full-service Amazon Marketing Agency specializing in both Amazon Vendor Central (1P) and Amazon Seller Central (3P) services. Our expert team understands the difference between vendor central vs seller central and builds your strategy to optimize your Amazon brand storefront to maximize sales throughout the Amazon Marketplace. Our Account Management service includes everything you need to use Amazon fulfillment to succeed on Vendor Central or Seller Central, including account setup,...

Improve Amazon Sales Volume by Driving External Traffic to Listings Traffic is key to the success of your Amazon listings. And while traffic coming from Amazon is critical for your products, many brands on Amazon are now turning their attention to drive external traffic sources to help launch and sustain their products. Done right, driving external traffic to your lising can be a powerful growth lever that can help you to grow your sales , improve your organic rankings , and build assets that give your business much greater stability. External traffic is a strategy you can use alongside PPC and optimizing for Amazon search, in order to widen your customer base, as well as improving your organic search rankings. Increased Sales Velocity External traffic channels allow you to reach a whole new audience. (landingcube.com) t Regardless of the source of traffic, there are two mindsets you need to adopt before driving off-Amazon traffic to your product listings. Think in Terms of Custome...

Understanding and Abiding by Amazon’s New Communication Rules Remember when you were little, you had that friend who always seemed to make up the rules as they went along? It didn’t matter if the game was going your way…, they always changed something, and new rules were introduced. If that sounds like the life of an Amazon seller, you would be correct. You’re doing great things with your Amazon products sales and BAMM! There’s a new rule. Every time Amazon updates rules or guidelines that impact sellers, Amazon must get everyone to understand, and then comply. The good news is, Amazon has given sellers plenty of time to adjust to this new policy. Here are the details. Amazon announced on September 8, 2020 changes to guidelines ruling how sellers may communicate with buyers. Happily, Amazon also gave us until November 3, 2020 to get used to the changes and make any changes in order to be in total compliance. So what are the changes, their impact on your business, and the consequenc...

Increase Amazon Sales Using Editorial Recommendations Frequent Amazon shoppers may have noticed a new feature that appears as they scroll through Amazon Search Results: The Editorial Recommendation. Editorial recommendations are articles written for a customer. Written by a knowledgeable publisher (most likely a member of their affiliate program), they show up on the first page of Amazon search results when a shopper searches one of your items keywords. Said another way, an editorial recommendation is tied to one keyword (or more) found in a product listing. The focus of the editorial recommendation is to call out a main, strong feature or benefit of the listing.  Your editorial recommendation is not your listing simply showing up in organic search. But this means your items could appear four times on the keyword search results page as an organic listing, a sponsored listing, a brand ad, and as an editorial recommendation.  (justonedime.com) Editorial recommendations are ...