Posts

How to Automate the Amazon Review Request Process

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Automating the Amazon Review Request Button Amazon product reviews are one of the most important elements of a successful listing. When a potential buyer is trying to make a decision between your product and others in a similar price range, the listing with the highest quality and quantity of Amazon product reviews will often end up being the one that they select. So, when the Amazon “Request a Review” button was introduced late in 2019, Amazon sellers were excited to have access to a tool that could help them earn more product reviews. But, while the Amazon request a review button is a useful tool, it does have its limitations. Fortunately, there are alternatives available that can help you and your business overcome these limitations. Here’s a look at how the “Request a Review” button works and how you can automate the process of this button being triggered for you. Using Amazon’s “Request a Review” button is a great start for Amazon sellers. This article by LandingCube provides ...

How to Rank Higher on Amazon: A Guide to Amazon Search Rankings

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A Guide to Ranking Higher in Amazon Search It is said that imitation is the highest form of flattery. When your product achieves Amazon sales success, you can count on ‘me too’ entrepreneurs to sell similar products. Assuming your brand is up to the challenge, this type of competition is acceptable. But what happens when unscrupulous competitors try to hijack your success? This article discuss five major ways that dishonest competition may try to leverage your brand’s success for their own benefit, and how to combat them. This “Amazon Brand Protection” is necessary knowledge for any brand owner who has achieved any level success. You will find the article, originally written by Helium 10, to be extremely helpful in your fight to protect your Amazon sales success. If you’d like to scale your business up on Amazon, or if you feel like sales have plateaued, we can help you get through. Consider taking your profitability to the next level and freeing up some of your time by giving us ...

Protecting Your Amazon Brand from Hijackers

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Keeping Hijackers Away From Your Amazon Brand It is said that imitation is the highest form of flattery. When your product achieves Amazon sales success, you can count on ‘me too’ entrepreneurs to sell similar products. Assuming your brand is up to the challenge, this type of competition is acceptable. But what happens when unscrupulous competitors try to hijack your success? This article discuss five major ways that dishonest competition may try to leverage your brand’s success for their own benefit, and how to combat them. This “Amazon Brand Protection” is necessary knowledge for any brand owner who has achieved any level success. You will find the article, originally written by Helium 10, to be extremely helpful in your fight to protect your Amazon sales success. If you’d like to scale your business up on Amazon, or if you feel like sales have plateaued, we can help you get through. Consider taking your profitability to the next level and freeing up some of your time by giving ...

The Importance of Product Reviews on Amazon: Results of A/B Testing

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A/B Testing Results – Verifying the Importance of Amazon Product Reviews You probably already know this….but Amazon reviews are extremely important to your products sales success.  They provide social proof of the quality of your product, verifying via other buyers that deciding to press the buy button is a great decision. A side by side comparison of competing products on Amazon reveals just how important product reviews are. JungleScout has done a detailed analysis to prove this out, laying out the case in their latest blog post. Their data show that even higher priced products, competing head to head against similar products, will grow their sales when review ratings and review frequency steadily increase. This blog post also lists ways to get more reviews and leverage them to the benefit of your product sales. If you’d like to scale your business up on Amazon, or if you feel like sales have plateaued, we can help you get through. Consider taking your profitability to the n...

The Latest on Chatbot Strategies for Amazon Sellers

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The Latest on Chatbot Strategies for Amazon Sellers Advertising on Amazon can feel like a polite wrestling match. We know that Amazon wants us to be successful selling our products. At the same time, there’s an invisible line out there that we must make sure we don’t step over. Amazon themselves are in a challenging position. There are always going to be those that try to use black hat tactics to give themselves an unfair advantage. In this episode we’ll learn a lot about where that line is now and get the inside scoop on how to adapt to the fluid e-commerce ecosystem. If you’d like to scale your business up on Amazon, or if you feel like sales have plateaued, we can help you get through. Consider taking your profitability to the next level and freeing up some of your time by giving us a call, we’d love to help! Please visit us at www.streiffmarketing.com to learn more. The full article, “The Latest on Chatbot Strategies for Amazon Sellers” can be found by CLICKING HERE About St...

Amazon Seller Fees: The Ultimate Guide

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Amazon Seller Fees: The Ultimate Guide With a market cap of  $1.6 trillion , Amazon didn’t become an eCommerce giant by giving away freebies. Everything you do as a seller on the platform comes with a price tag. Oftentimes this price tag varies by a multitude of factors, making your final operating costs confusing at best. This yields the question, is selling on Amazon even worth it? The short answer?  It depends. If you’d like to scale your business up on Amazon, or if you feel like sales have plateaued, we can help you get through. Consider taking your profitability to the next level and freeing up some of your time by giving us a call, we’d love to help! Please visit us at www.streiffmarketing.com to learn more. The full article, “Amazon Seller Fees: The Ultimate Guide” can be found by CLICKING HERE About Streiff Marketing We are a full-service Amazon Marketing Agency specializing in both Amazon Vendor Central (1P) and Amazon Seller Central (3P) services. Our expert...

Amazon’s Vine Program for Sellers: What Is It? And Is It Worth It?

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Amazon’s Vine Program for Sellers: What Is It? And Is It Worth It? If you want your product to succeed on Amazon, you need to explore all possible ways to get product reviews. Customer feedback helps build trust and social proof that your product is worth purchasing, which is especially important early on in a listing’s lifetime.  Before Amazon changed its  review policy  in 2016, sellers could give away their products for free or at a steep discount in exchange for a product review. That’s no longer allowed, and as a result it’s become increasingly difficult to score early reviews on Amazon.  Fortunately, other strategies for generating product reviews have emerged over the years, including the  Amazon Vine program . Originally only available to first-party sellers (vendors), the Vine is now available to third-party sellers as of late 2019.  Let’s explore what the Amazon Vine program is, its pros and cons, how to enroll, and whether the Amazon seller ...